Online marketing automation agency for ecommerce and B2B

Marketing Automation: take advantage of new technologies to standardize work

marketing automation

The Advantages of Marketing Automation

Marketing automation refers to a software that allows you to automate some repetitive marketing activities. Through the best marketing automation strategies you can:

  • record who visits the pages visited and the dwell time;
  • create emails, landing pages and registration forms;
  • Set up and manage lead nurturing campaigns: sending a sequence of messages differentiated according to some criteria (instead of sending the same message to everyone with a mass shipment);
  • change the sequence of messages in response to the behavior of the contacts;
  • carry out reporting activities;
  • connect to a CRM

Automate Emails

With the automation of Emails, software can be used to carry out a series of activities that allow you to create, schedule, send and monitor all e-mail messages, towards a pre-established contact list. In detail, a software must be set up to perform certain actions (sending content via email) once a certain situation has occurred.

Creating a strategy with follow-up emails is an excellent way to give value to the user automatically. Through this activity, a company is able to make itself known and increase the perceived value of the customer.

Automate activities on Social Networks

Automatic bots on Facebook, Instagram, WhatsApp etc … allow you to
respond automatically to the user, making sure that
– based on keywords entered by the user – he receives all
answers he needs and, if he wants to go deeper, he can
contact you directly on Facebook, to your email or your number

Creating a messaging strategy with Bots can save you a lot of time, as you no longer have to talk to each user individually, as the standardized answers will be provided by the Bot.

If you want to get in touch with us, you can request a quote from this form.

Tell us your wishes: send us an email and ask for a free quote now.